The co-founders forged a friendship many years ago working together in the diamond district of Manhattan. They bonded over their mutual love for making people’s jewelry dreams come true. Their shared belief that, "diamonds make everybody happy," inspired the creation of Anneaux Jewelry, a curated website of fine jewelry at truly affordable prices.
Each with over 20+ years of experience in the jewelry industry, they have grown increasingly frustrated with retail markups that make fine jewelry cost prohibitive for most of us. Using their combined knowledge they decided to employ a business strategy with a gentler approach to retail: keeping margins low and accessibility high. By employing simple solutions, like keeping inventory small and sourcing locally, the end result is worth it: affordable diamond jewelry. And let's face it, diamonds do make everybody happy!
MISSION
Anneaux is on a journey to be responsible, ethical and sustainable in an industry that is constantly evolving. Today we commit to manufacturing in New York, using diamonds that are ethically sourced and packaging that is recycled and recyclable. As Anneaux continues its journey, we hope to constantly improve upon this mission.
"Diamonds make everybody happy"
- Faridah & Gina